SportsBaazi, a key player in India’s burgeoning online gaming industry, is revolutionizing the gaming landscape through innovative approaches and community-oriented strategies. In an exclusive discussion with Business Today, SportsBaazi’s Chief Operating Officer, Parth Sharma, outlined the platform’s multifaceted game plan to secure a prominent position in the Indian gaming market.
SportsBaazi is dedicated to capturing a significant share of the Indian gaming industry by pioneering unique engagement methods and user-friendly tools. Their ‘Watch and Play’ feature redefines how sports fans engage with live events, enabling active participation while watching, thus transforming spectators into participants. Additionally, the ‘Learn Module’ provides newcomers with valuable tips and the ‘Reward Store’ incentivizes user involvement by offering tangible rewards. The platform’s distinctive gaming formats and commitment to community engagement further set it apart. Besides, it offers tools for skill development and a strong focus on user education, which includes sharing insights and tips.
Moreover, SportsBaazi is investing substantially in technology to ensure a seamless user experience. This involves integrating advanced algorithms and Artificial Intelligence for personalization, as well as forging partnerships with sports leagues to deepen engagement. The platform’s technology-first updates, such as real-time analytics and cloud-based scalability, promise an enhanced gaming experience and an uninterrupted service, irrespective of user volumes.
In the face of industry-wide changes, SportsBaazi is committed to aligning with government regulations, enhancing security measures, and adhering to the revised GST rate. The platform aims to continue delivering a safe, reliable, and engaging gaming experience while complying with new regulations to support the nation’s gaming industry growth.
Puneet Dua, Co-founder, and Chief Marketing Officer at SportsBaazi, addressed the recent introduction of a 28% GST on the gaming industry by the government, expressing a commitment to align with regulations and contribute to India’s gaming industry growth. This tax change presents challenges, but SportsBaazi views it as an opportunity to align its services with government policies and regulations.
The online gaming sector has shown immense growth, and the establishment of self-regulatory bodies can eliminate misconduct, ensuring legitimate players like SportsBaazi introduce innovations that comply with the “Make in India” initiative while providing an uninterrupted gaming experience for users.
