Star Squared PR, a Bengaluru-based global public relations agency has completed its rebranding effort in response to its accelerated growth since its inception. The new brand identity reflects the company’s ethos and its underlying qualities such as refreshing, creative, quality oriented and vibrant among others. At the centre of this is a brand new logo and website, reflecting the agency’s renewed vision.
Launched in 2016, Star Squared PR works on a Hub and Spoke model with agencies from across the world. They offer their services to leaders from industries such as cybersecurity, customer relationship management (CRM), education, logistics, hospitality and more. The agency follows a research-based approach to support their clients’ PR activities, campaigns and communication initiatives. Several brands have remained with the agency since its inception, contributing to its high retention rate.
In 2022, the agency completed its six year milestone and continues to onboard several global and Indian brands. Priyan DC, Founder and CEO, Star Squared PR said, “We believe that the media and marketing landscape is constantly evolving and PR teams must have a collective vision and purpose to stay ahead of the times. The one thing that has been consistent in Star Squared PR’s journey is our quest to learn and evolve our perspective. We strive to improve the quality of our services, build all round collaboration and find our success in the growth and recognition of our clients. Our rebranding is in line with this very vision.”
Star Squared PR wanted a fresh approach to their logo to exhibit their professional expertise. They turned to GAAP Communications to conceptualise and develop a logo that reflects the brand’s ethos. Commenting on the design process Gopalakrishna Damodar, Partner, GAAP Communications said, “Our aim was to convey Star Squared PR’s ethos, the way they go about their work, what drives them and what makes them successful. So we had to depict innovation and differentiated thinking, openness and flexibility, proactiveness, all powered by an energy that is controlled and well-channelled, and backed by mature, solid and stable reasoning. The cube is one of the most stable and well-balanced structures but it is also seen as rigid. By removing one of its sides, we made it open and receptive while retaining its solidity and stability. Likewise we imbued it with energy by choosing the colour red. But by opting for a deep shade rather than a fiery bright one, we tempered that energy with wisdom thereby making it more productive.”
The Bangalore-based agency wanted its website to reflect their enhanced approach to PR and therein went with Synergos to make it come to life. Vishal Rajani, Founder & CEO, Synergos said, “The agency wanted to project vibrancy while displaying their global experience. This prompted us to develop an aesthetic but professional layout. Looks aside, the revamped site is more interactive and has been designed using the latest technology to stay ahead of the times.”
The leadership team at Star Squared PR has several decades of experience in communications consulting and client engagement. Their expertise has helped build a sustainable reputation for the agency with a strong emphasis on excellence and quality.
Star Squared PR prides itself on the quality of its content, and its strong relationships with the media. “While we are repositioning ourselves, our expertise and our emphasis on aligning our objectives with the needs of our clients remains the same. Before launching the agency in 2016, we spoke to several industry veterans and senior journalists to identify the pain points and to make a conscious effort to go against the grain. These learnings continue to be a priority in our operations as we scale rapidly year on year,” said Priyan DC, CEO, Star Squared PR.
