Swiggy has launched the ‘Menu Score Tool’ to provide restaurant partners with data-driven insights for optimizing their menus. The tool covers various aspects such as menu categories, dishes, images, add-ons, and combos, offering actionable recommendations to enhance conversions and overall performance.
In the competitive restaurant industry, a well-designed menu plays a pivotal role in achieving success. Swiggy’s Menu Score Tool leverages data analytics to offer practical suggestions to restaurant partners, enabling them to improve their menus and drive better results.
Swapnil Bajpai, VP of Supply at Swiggy, emphasized the tool’s significance in the digital landscape of the restaurant industry. He noted that understanding online consumer behaviors is crucial for success and expressed the belief that the Menu Score Tool will positively impact how restaurants approach menu optimization, ultimately attracting more customers and facilitating organic business growth.
The Menu Score Tool provides partners with a comprehensive overview of menu performance, assigning scores of 100 for both brand and individual outlet levels. This unique scoring system serves as a benchmark for measuring overall menu quality and improvement progress.
Partners can access essential metrics, including Menu to Cart conversion percentages, to make informed decisions and drive menu-related enhancements. Additionally, the tool offers insights into the Menu Scores of neighboring restaurants, allowing partners to evaluate competition and identify areas for enhancement.
The dashboard of the Menu Score Tool provides in-depth insights at a granular level, enabling restaurant partners to identify high-performing dishes, items lacking images and descriptions, as well as popular add-ons and combos favored by customers in similar establishments. The self-serve nature of the tool empowers partners to access data independently, reducing reliance on direct Swiggy support.
