Swiggy Launches Affordable Swiggy One Lite Membership with Perks in Food, Grocery, and Delivery Services
Swiggy has unveiled Swiggy One Lite, a cost-effective alternative to its Swiggy One membership program, which encompasses food, grocery, and delivery services. At an introductory price of just Rs 99 for three months, Swiggy One Lite provides users with several advantages, including free deliveries, exclusive deals, and discounts.
For the duration of the 3-month membership, subscribers can enjoy 10 free food deliveries on orders exceeding Rs. 149, as well as 10 complimentary deliveries for Instamart orders over Rs. 199. Additionally, members can access up to a 30% discount at over 20,000 restaurants, along with regular offers. Swiggy One Lite members will also receive a 10% discount on Swiggy Genie deliveries above Rs. 60.
Anurag Panganamamula, Vice President of Revenue and Growth at Swiggy, expressed, “At Swiggy, we’re always looking for new ways to bring our convenience mission to life. 9 out of 10 members of Swiggy One use two or more services making it one of the most valuable membership programs in the country. After a successful B2B launch with leading players, we’re excited to introduce Swiggy One Lite on the Swiggy platform as a pocket-friendly alternative designed to bring value to our customers, especially those yet to experience the unparalleled benefits of the Swiggy One program.”
Swiggy asserts that, for the Rs 99 fee for three months, a typical Swiggy One Lite subscriber can anticipate receiving a return on investment of at least six times the membership cost.
It’s worth noting that Swiggy One provides unlimited free deliveries on food orders from all restaurants within a 10 km radius and free delivery on food orders exceeding Rs. 149, whereas Swiggy One Lite permits free delivery on up to 10 orders only. Moreover, unlimited free deliveries are available on Swiggy Instamart for grocery orders above Rs. 99, but Swiggy One Lite offers this perk for up to 10 deliveries.
Swiggy One is priced at Rs 1,199 for three months.
