Tajurba, a Gurgaon-based multi-faceted platform for networking, training, mentoring and Community Commerce of MSME’s, went for its first round of private placement funding and successfully raised 100 thousand USD. Tajurba will use the funding to expand its geographical reach and collaborate closely with MSMEs in tier-ll towns and cities. In the future, they also plan to set up a special wing for women entrepreneurs for mentoring and coaching. All transactions were handled by CapSavvy, Tajurba’s investment banker, and the Investors were primarily members of the Tajurba community.
Tajurba was founded in 2017 by Dr. Suresh Mansharamani and Mrs. Uma Mansharamani and its members are today present across more than 70 Indian cities, as well as in New Zealand and the Middle East. With a focus on training and up-skilling MSME’s across sectors, Tajurba also offers networking, marketing and Community Commerce assistance as well as one-on-one coaching to family businesses, as well as first generation business owners and start-up founders, who work closely with prominent mentors on board. They presently provide assistance to over 2000 business owners around the country. In addition to training and skilling 2000 members, they have provided free and pro bono seminars to over 15000 company owners and entrepreneurs. Additionally, Tajurba also has its own app where start-ups and MSMEs can acquire leads.
Speaking about the successful funding, Dr. Suresh Mansharamani, Co-founder of Tajurba said, “Tajurba’s mission is to offer learning, empowerment, and business growth to startups and SMEs. Tajurba’s vision is to connect ten million Job Creators, SMEs, Start-ups, and Professionals, therefore establishing one of the world’s greatest ecosystems and support networks for entrepreneurs. We wish to assist the country’s startups and MSMEs by preparing them for growth, skilling and training them for holistic development and personal growth, and scaling up mindset.”
According to an IBM-sponsored report, ‘Entrepreneurial India’, published in 2017, up to 90% of Indian companies fail within the first five years. And the story is the same even in 2021, when according to recent surveys, up to 90% of new ventures are bound to fail! These numbers sound astonishing, considering India has been a start-up and innovation hub since the last decade! In spite of the tech driven innovation and the rising number of unicorns, a large number of start-ups and business leaders fail, mainly due to lack of mentorship, lack of business training and challenges in navigating unexpected challenges like global recession, economic slowdown and the global pandemic.
The above data points to the dire and urgent need of a training and mentorship framework for new business owners and that is exactly the gap that Tajurba has been aggressively working to fill. Tajurba offers a wide range of services for the MSME’s, SME’s and Start-ups, including: OKR training, Gallup strength training, Mindset Training, Holistic Growth Opportunities (Physical, Mental, Emotional and Spiritual), one on one coaching and mentoring for all-round development, Personal growth and scaling up mindset.
Dr. Suresh Mansharamani the Co-Founder of Tajurba, author of seven books on diverse topics, is an International and India’s no.1OKR coach and business coach. OKR (Objectives and Key Result Systems) training is a collaborative goal-setting methodology used by teams and individuals to set challenging, ambitious goals with measurable results which was previously unknown to SMEs and individuals as it was only used in big companies such as Microsoft, Walmart and Amazon, etc. He uses OKR and Gallup Strength techniques to assist individuals and corporations achieve their Big Hairy Audacious Goals (BHAGs) in 90 days.
Mrs. Uma Mansharamani, author of the book Business & Life Success for Entrepreneurs, is a serial entrepreneur and lifestyle coach who gives mentoring, coaching, mindset trainings, meditation sessions for holistic growth and development of business owners. Tajurba helps MSMEs in interaction among thinkers, innovators, business professionals, industry experts, and those willing to invest in intelligent ventures. Tajurba wants to establish a strong bond that will benefit all the MSMEs. With industry professionals providing important insights into their expertise besides own experiences in focused courses, Tajurba, going forward, also plans to setup a special wing which will focus on the holistic development of women entrepreneurs helping them rise above women specific challenges.
