Viacom18 has successfully completed the merger of its JioCinema and Voot OTT platforms, with a notable 90% of Voot Select subscribers smoothly transitioning to JioCinema. The Indian media and entertainment giant, Viacom18, has taken significant steps to merge its two Over-The-Top (OTT) platforms, namely JioCinema and Voot. The integration process has advanced considerably, aligning the technology backends and facilitating a seamless shift of most Voot Select subscribers to JioCinema.
This merger has resulted in the discontinuation of Voot as an independent platform, both in terms of functionality and visibility. A straightforward Google search for Voot now directs users to the JioCinema website, consolidating Viacom18’s OTT presence under a single unified brand. This integration is also evident on app platforms, where only the JioCinema app remains accessible, providing users with a cohesive and streamlined user experience.
The merger gained significant momentum in April 2023 when Viacom18 executed a complex merger scheme involving Reliance Industries, Bodhi Tree Systems, and Paramount Global. This strategic move enabled the seamless integration of JioCinema into Viacom18, positioning it as the primary platform for top-tier content.
Notably, Viacom18 has secured the rights to stream the Indian Premier League (IPL) through JioCinema, underscoring its dedication to delivering diverse and high-quality content to its audience.
Voot, initially launched by Viacom18 in 2014, garnered popularity as a versatile OTT platform offering a wide range of content. The introduction of Voot Select, the platform’s premium service, further solidified Viacom18’s position in the competitive streaming industry. In parallel, JioCinema was introduced as part of Reliance Industries’ telecommunications arm, Jio, and later became integrated into the Viacom18 umbrella in 2022.
Voot Select’s loyal subscribers have been offered a seamless transition process onto the JioCinema platform.
