ThoughtBuzz, the analytics arm of TO THE NEW, today launched a unified social media management and analytics platform for brands and enterprises. The platform is aimed at helps businesses to monitor,engage and identify influencers across all major social media platforms, namely Facebook, Twitter, Instagram and YouTube.This self-serve product compliments ThoughtBuzz’s enterprise grade OmnioG solution, which in addition also allows exhaustiveexternal monitoring of brands and products on blogs, forums, news and review sites and completes its range of social intelligence solutions.
Key features of the new platform include influencer identification, cross platform analytics, competitor benchmarking, content performance, Instagram and Twitter analytics.
“The new platform allows community and brand managers to understand what content works best for them. You can compare content performance across Instagram, YouTube, Facebook and Twitter simultaneously. This is a powerful feature for community managers to engage more with their audience” said Anshul Jain, Chief Executive Officer at ThoughtBuzz.
Ashok Patro, COO, ThoughtBuzz further added “As ThoughtBuzz is Asia’s only mobile first social analytics platform, we will be able to provide brands with the latest information and insights, empowering them to effectively manage their social media accounts and businesses in real-time”.
