Meta CEO Mark Zuckerberg has expressed his intention for the newly-launched Threads app to compete with Twitter. Industry experts believe that Threads could attract Twitter users who are dissatisfied with recent changes made to the platform. While the app is currently not being launched in the European Union, it offers features similar to Twitter, allowing users to post up to 500 characters. Within its first seven hours, Threads reportedly garnered over ten million sign-ups, as shared by Zuckerberg.
Mark Zuckerberg, the CEO of Meta, has stated that the recently launched Threads app aims to compete with Twitter. In response, Twitter CEO Elon Musk criticized Instagram’s false happiness and expressed a preference for being attacked on Twitter.
When asked if Threads would be bigger than Twitter, Zuckerberg mentioned the goal of having a public conversations app with over 1 billion users. Concerns have been raised about the amount of data the app may use, including health, financial, and browsing data.
Threads is currently available in over 100 countries, excluding the European Union due to regulatory concerns. Meta plans to add more features to the app, such as the ability to interact with people on other social media platforms.
The release of Threads follows criticism of Meta’s business practices, including prioritizing profits over safety and allowing access to users’ personal data by third parties. The app’s connection to Instagram provides it with an advantage due to the large user base already on that platform.
Threads allows users to share posts to Instagram and vice versa and offers features similar to Twitter. However, some users reported technical issues with uploading images. The app has received media coverage as a potential competitor to Twitter, with some investors referring to it as a “Twitter killer.”
While available in the UK, Threads has not launched in the EU due to regulatory uncertainty surrounding data sharing between platforms. Meta is considering the possibility of launching in the EU, taking into account regulations such as the EU’s Digital Markets Act.
