Twitter’s approach to communication is unconventional, as the platform does not have a dedicated communications team and often responds to press queries with a poop emoji. While company owner Elon Musk usually makes announcements on Twitter, there have been instances where confidential information has been leaked to the media. In response to this issue, a newly-appointed Twitter executive, Joe Benarroch, has taken steps to emphasize the importance of protecting confidential information within the company.
Benarroch sent an email to Twitter employees, urging them to share information only with those who have a legitimate need to know. He emphasized the seriousness of safeguarding confidential information and stated that this responsibility should be taken seriously by everyone. The email was initially shared by Zoe Schiffer of The Platformer, and Benarroch later retweeted her post, attaching a copy of the email.
In his tweet, Benarroch expressed his commitment to his words and highlighted the significance of trust in building great teams. He made it clear that individuals leaking internal information cannot be trusted and do not deserve to be part of the team.
To address the issue of information leaks, Benarroch encouraged staff members to report any suspicions they may have regarding colleagues who are not protecting Twitter’s confidential information.
Benarroch emphasized the importance of being security-conscious in all aspects of work to protect confidential information. Violations could result in severe consequences, including immediate termination and potential legal actions. The rule applies to any confidential information about Twitter that, if leaked, could harm the company, its customers, or its users.
Joe Benarroch was recently appointed to the “Business Operations” role at Twitter by CEO Linda Yaccarino. Both executives have previously worked together at NBC Universal.
In another development, an Australian cyber regulator has requested an explanation from Twitter regarding its handling of online hate. This comes as the platform lifted bans on approximately 62,000 accounts.