The global gamification market is anticipated to reach a substantial value of $25.7 billion by 2025, showcasing a CAGR of 27.4%
The fusion of gaming elements with corporate aspirations has fundamentally altered the landscape of user engagement with the entry of the latest trend on the block – Gamification 2.0. This innovative approach is not merely a passing phase; it is a dynamic force reshaping career trajectories. For those skilled in seamlessly merging gaming elements with strategic business objectives, Gamification 2.0 heralds a wave of transformative opportunities in the professional realm.
Shakshi Agarwal, an Alumna of the Great Lakes Institute of Management, Gurgaon, and an Associate Product Manager at Adda247, said, “This paradigm shift has created new career opportunities, especially in sectors like Edtech. Companies like Duolingo have pioneered using daily goals, streaks, leaderboards, and badges, leading to 4.5 times increase in active users in just four years. The global gamification market is expected to reach $25.7 billion by 2025, demonstrating a remarkable CAGR of 27.4%.”
Gamification transcends the mere act of playing games; it involves seamlessly integrating gaming elements with business objectives to motivate users independently. She further emphasized, “As the adoption of gamification rises across industries, staying ahead in technical advancements becomes crucial. Gamification 2.0 introduces advanced features applicable across various sectors, focusing on the Edtech industry.” The key features include:
Streak 2.0: Introducing features like Streak Freeze and Streak Dissolve empowers users to maintain motivation despite unexpected disruptions.
Scratch Cards 2.0: ‘Surprise Scratch Cards’ for Gamified Referrals adds an adrenaline rush, encouraging users to refer friends for a chance to win exciting rewards.
Loyalty Points 2.0: Various levels with corresponding rewards enhance the benefits of loyalty points, encouraging active engagement and redemption.
Spin the Wheel 2.0 – Animation Games: A simulated game during special events enhances user engagement by introducing a luck factor and probability.
Quizzes 2.0 – Leaderboard Leagues: Introducing leaderboard leagues for top quiz performers adds a social achievement factor, allowing users to earn and highlight different badges.
Pop an Object 2.0 – Shake and Win: Utilizing motion over touch, shaking the device to unveil rewards adds an immersive and achievement-oriented element to the gamification experience.
“Gamification has proven to be a compelling source of engagement, resulting in higher Customer Lifetime Value (CLTV) for businesses. A study by the University of California, Irvine, confirms the effectiveness of gamified learning. However, successful implementation requires a perfect blend of design, adaptive user journeys, and aligned business goals. For those entering the career arena, mastering these elements in gamification can lead to transformative opportunities in user engagement and business outcomes,” she concluded.
