Here’s the Interview Snippet from the Interaction with Mr. Sanjoy Bhattacharya, Director Sales & Marketing, IT Business, ViewSonic
Khushagra: What are some strategies ViewSonic is planning to adopt for the upcoming year?
Sanjoy: With newer technology and versatile usage of displays, ViewSonic is all set to make its mark with a vast range of distinctive monitors that will cater to users across different industries. The brand will continue to invest and build its niche in the commercial/corporate space driven by innovation and an extensive array of features in the monitors that will benefit the users in multiple ways. ViewSonic aims is to become one-stop-shop for all the display needs through their supreme and high-quality products in categories like Gaming, Professional, touchscreen, entertainment and home-office working.
Khushagra: What makes ViewSonic stand out from the crowd?
Sanjoy: ViewSonic stands rightly by its tagline of ‘See the Difference’ by bringing an exclusive and fine range of products to the Indian market. Fueled by technology and user’s need, they are constantly thriving to meet the persisting demands through their latest and innovative product ranges. Loaded with practically benefiting and brilliant visual features, ViewSonic products help see the difference in the lifestyle of the users through their sleek and quick touchscreen, comfort and excellent visually appealing screens, making it worth every penny.
Khushagra: Are there any exciting product launches planned in the coming time?
Sanjoy: ViewSonic India is gearing up to revamp the entire product ranges with brand new innovative designs, latest technologies and a wider range of features in all their products. There has been an extreme and quick change in the needs and consumption rates of the users, therefore, the upcoming launches will be highly focused on rising industries like gaming/esports, entertainment and home displays and a dedicated collection of office monitors as people are coming back to their workplaces and ViewSonic aims to tap every key industry in the Indian market.
Khushagra: What are some of the popular monitor choices among young audiences?
Sanjoy: The lives of new-age users revolve around displays from scrolling through mobile phones all day long to enjoying gaming and entertainment post work. The rapid change in the needs and expectations of the users is influencing a paradigm shift in the display industry. They are now associated with increased productivity and a health tool among the young workaholics promoting accuracy and consistency with collaborative features assisting them with smooth communication. The Monitor/ Display business comprising four distinguished categories majorly Home & Office, large corporate and Govt, gaming, and Second Screen adaptation in monitors is expanding at an expeditious speed and will alter the way we work, live and play.
