“We aim to bring in the brand UNILINE to be reckoning with India’s Power Solution Company.” Mr. RK Bansal, Managing Director, Uniline Energy Systems

Turning odds into opportunities, Uniline is creating milestones by innovating newer avenues of power management. With a humble start about two decades ago, the organization has continuously evolved as one of the key players in Power Conditioning Industry.

In this interview, Mr. RK Bansal, Managing Director, Uniline Energy Systems, discusses about the company’s roadmap for the year ahead. 

Shweta:  What is your vision on Uniline for the next two years?

 Mr. Bansal: Uniline has recently brought in the DSP based Hi power UPS system for Enterprise sector that is of smaller foot print and big on efficiency These high power systems serve the green mission for environment while saving on energy cost.  By using latest power efficient technology these costs were brought down. Uniline shall do suitable projects in Indian infra projects – channel is being targeted for a 100 percent growth for coming financial year.

Also on the Solar Power area we are taking more measures to bring out hi efficient solar solutions. In the next 2 yrs we shall majorly expand more on solar as that is the call of the day and on the UPS front – there shall be innovations from time to time.

Shweta:  What are some of the challenges that lie ahead in front of the UPS sector today?

 Mr. Bansal:   Cost of components are challenging as sourcing shall be an area of concern. As products from china – Taiwan and other similar source points come at a cheaper price giving home grown manufacturing severe challenge.  But the UPS market is no longer just related to IT. The market has increased its segment from medical equipment – testing machines to garment industry; these industries are amongst our bigger consumers. So yes we see that growth shall be there anywhere in double digits.

Shweta: What is Uniline’s road map for coming financial year?

Mr. Bansal: For 2014 we have plans to bring in more effective products to match in growing infrastructure in the country. We also have plans to increase our geographical reach by the way of associating with more channel partners, participate in unrepresented regions and thereby tap potential in those areas.

We aim to bring in the brand UNILINE to be reckoning with India’s Power Solution Company. We are also planning to bring in the domestic inverter which will prove to be a game changer for the company.   There are plans in pipeline to associate with the train dealers and have dedicated time to time service workshops for technicians in the cities.

Shweta: What are the key challenges for designing UPS systems for Indian conditions?

Mr. Bansal: Uniline has always been making UPS for Indian power conditions – we have always designed and modulated our designs as per Indian conditions.  Our UPS stands the most severe conditions and possesses more tolerance than other imported brands of MNCS. Most importantly all this is provided a very competitive price.

Shweta:  What is your channel policy in India? What kind of channel expansion are you looking for in the near future?

Mr. Bansal: Uniline has both direct and indirect model of selling its products in the Indian market. Currently, it has some Power Partners who not only sell UPS systems but also install the systems and also service the customers as and when required. There are other active channel partners who are only involved in selling the product.  We are working on various channel schemes and will organize channel meets on a regular basis. We want to make our presence felt in the whole Indian channel ecosystem. We wish to make more channel program in unrepresented cities , associate with new dealers and set up service centers and train them time to time and help them market Uniline and earn better margins with us and thereby have a mutual growth.

Shweta:  What are the initiatives planned to taken to popularize Uniline?

Mr. Bansal: We have been conducting meets to reach the channel partners. To create awareness amongst the channel partners, end users, SMB segment etc, we have tied up with various publications wherein our advertisement campaigns are running. Also, additionally many online and social media marketing initiatives have also been started to garner forwardness for Uniline.

 Apart from these initiatives we have also started digital mass media online campaign. EDMs are being circulated aggressively among st various segments. This has helped us to a lot to create the Brand Uniline in the market.

ABOUT UNILINE:

 As India has entered into higher growth trajectory, the subsequent demand in infrastructure is bound to reach the next level. Power infrastructure is one such key area in which there is enormous scope of innovation to meet the challenges of increasing demand supply gap. Turning odds into opportunities, Uniline is creating milestones by innovating newer avenues of power management. With a humble start about two decades ago, the organization has continuously evolved as one of the key players in Power Conditioning Industry. Under the leadership of Mr RK.Bansal, a visionary technocrat, Uniline has emerged as top notch player in UPS Manufacturing. With more than 20 branch offices and 250 channel partners all over India, Uniline has its State-of-the-art factories at Delhi & Parwanoo (HP).

Enriched With certifications like ISO 9001, ISO 14001 and awards like National Quality Gold Star Award, Udyog Patra Award, Laghu Udyog Bharti Excellence Award and Udyog Pragati Award, Uniline has established itself as a benchmark in Power Continuity Progress, for India.