In a strategic move, Apple has made the first episode of its sci-fi dystopian TV show series, Silo, available for free on Twitter.
By offering the episode without any cost, Apple aims to generate interest and excitement among viewers, potentially enticing them to subscribe to Apple TV+.
This marketing tactic is not uncommon, as other networks have previously uploaded pilot episodes on platforms like YouTube to attract audiences.
Taking advantage of Twitter’s recent extension of video upload limits for subscribers, Apple is leveraging the social media platform to promote its show ahead of the season finale.
Silo is a TV series that has been renewed for a second season and revolves around a dystopian future where a community resides in an underground silo.
The storyline is inspired by the science fiction novel “Wool,” authored by Hugh Howey. The show depicts a toxic environment and explores the challenges and experiences of the characters within this unique setting.
