Travellers today are looking for more impact and purpose-driven holidays wherein they can immerse themselves in the local culture. In the social world, it is all about experiences – be it travel, cuisines, or accommodation. In a post-pandemic world, people are a lot more focused on balancing work and life, giving a boost to the concept of Bleisure. Another trend is shorter stays, short-haul travel, and value for money new unique destinations with off-the-beaten-track experiences. The urge to try something new and adventurous is also gaining ground. Finally, sustainability will have its fair share with travellers looking to be more responsible in their travels – be it reducing carbon footprints to buying local produce and crafts. It is all about giving back and caring for nature.
2022 has been a mixed bag. While the optimist in me wants to see things in a positive light, it has been quite the year with many ups and downs which have had a direct impact on the one thing that humans have held dear since the dawn of time—trust. Our trust, especially in technology and our ability to use it for the greater and general good, has been severely questioned after experiencing several hacks and leaks that have pushed us to the brink of giving up.
But as they say, hope springs eternal. I believe 2023 is going to be one where trust, especially the digital variety, is going to take centre stage. With artificial intelligence, machine learning and other such technologies playing a larger role in human life, the need for trust is going to be critical like never before. Many of these technologies are not especially transparent, and even their creators are not able to look at the internal workings and see how the inputs lead to the outputs. This is going to make trust and trust-enabling frameworks important to both professionals and enterprises alike.