YouTube has implemented a new feature that alters the way video recommendations are displayed for users who are not logged into their Google accounts or are browsing in Incognito mode. Previously, the YouTube homepage would typically showcase video suggestions tailored to the user’s browsing history.
Now, when users are logged out of their main browser, use a browser where they haven’t logged into YouTube, or utilize Incognito mode, the YouTube homepage appears blank, accompanied by a message prompting users to begin searching to initiate their video watching experience. This change was initially identified by Bleeping Computer, although the exact timing of its implementation by YouTube remains uncertain. According to reports, some users who were logged in and cleared their search and watch history also encountered the same message.
Upon testing, it was confirmed that YouTube’s homepage now displays only the aforementioned message, devoid of any video recommendations, when users are in Incognito mode or logged out of their Google accounts
However, this adjustment is not unprecedented. In August of the previous year, YouTube had briefly ceased displaying recommendations for users who were not signed in or had disabled their watch history. However, due to backlash from users, the company swiftly reversed this decision.
While some users may view this change unfavorably, particularly those concerned about their privacy and unwillingness to share their viewing habits with Google, others may perceive it as advantageous. For individuals who found the previous recommendations unhelpful or irrelevant, this modification offers an opportunity to curate their video suggestions locally from scratch.
Overall, YouTube’s decision to modify its recommendation display approach for users not logged into their Google accounts or using Incognito mode marks a significant adjustment to the platform’s browsing experience. As users continue to adapt to this change, it remains to be seen how it will impact their engagement with the platform and their overall satisfaction with the browsing interface.
