The application went viral minutes after its launch and has received a few thousand downloads by the end of the first day.
New Delhi, January 16, 2014: Zenga Media Pvt. Ltd which is the exclusive rights holder of Sunny Leone in India, has launched Sunny Leone’s official mobile app, the most searched celebrity for the last 3 years in a row. First of its kind bridging celebrity and fans, this app offers opportunity to her fans to stay in touch with her through live interactions apart from new videos, images and wallpaper on Sunny Leone. Fans will be able to use this app to stay socially connected with Sunny through Facebook, Twitter and Fun2shoot.
“It is based on the fact that people are increasingly spending time away from their desktop devices and getting more engaged with handheld devices like smart phones and tablets that Zenga Media decided to look closely at helping celebrities reach out to their fan base via mobile apps.” says Abhishek Joshi, CEO, ZengaTV. “We are very pleased and proud to be working with a talented celebrity like Sunny Leone to mark the start of this mission! Zenga’s comprehensive mobile marketing platform and unique app development solutions, provides a new channel for Sunny Leone to directly engage with fans, while building brand loyalty and increasing her digital audience”.
Beyond the engagement factor, another good reason for a celebrity to have a mobile app is to provide a more convenient way for fans to keep up-to-date with their favorite celebrity’s activities on the numerous social media platforms.
On the launch of mobile app, Sunny Leone said “I have received an overwhelming response from my fans in a short span since the app’s launch. This provides an entire new way for me to communicate with my fans and give them a new and unique content experience! I had a great deal of fun working with the Zenga Media in customizing my app and really appreciate this collaboration and giving my fans another way to follow my life and acting career.
The following features are offered through the app:
· Sunny’s Personal Gallery: Exclusive access to Sunny photos, video and wallpaper, giving fans -an exclusive look into her life.
· Wakeup with Sunny: Users get a choice of videos that can be set as “wake up alarms” or “reminder” videos through the app.
· Fan Zone: Users can access Sunny Official Updates from Facebook &Twitter.
· Contests: Fans will have an opportunity to watch her videos and participate in contests that are planned through the year. Closest of all fans get to participate in premium events. Points earned get them “Closer to Sunny”: a section in app that will allow users to check points gained and how close they are to their favorite celebrity.
Mr. Shabir Momin, MD & CTO, ZengaTV said “These days, we can expect a celebrity to have a Facebook account, a Twitter account, a blog and a YouTube channel. But for fans, it can be a hassle visiting so many different sites. A one-stop solution can come in the form of a neat mobile app which collects the various resources and combines them into one tidy little package for easy and convenient access. Sunny Leone app has some special features and engagement mechanisms and I am sure the fans will love it.”
The application is available for all IOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users.
